Luke J Falvey

Luke is founder and Managing Director of Insight Strategy. He has 30 years international experience in General Management, Finance, M&A, Strategy and Coaching, spanning market and regional leadership in Asia Pacific, Europe and the Caribbean, working with some of the world’s leading branded companies (including Diageo & Gallaher – JTI).

Luke is passionate about getting strategy into action and driving performance through superior execution. During his career, he has acquired and built companies in Asia and Europe. He has overseen the creation and execution of strategic alliances in China and Vietnam. Luke has also identified, set up and managed importer-distributor partnerships in several countries across the Asia region. Luke has established regional greenfield manufacturing and supply chain operations in Singapore, supporting a wider regional strategy. He has developed and executed multiple brand and market launches. He has advised on and led the disposal of businesses. He has facilitated multiple international clients wishing to gain access to markets in the Asia Pacific region and has a wide network of resources throughout the Asia Pacific region.

Luke is an Executive Coach and Mentor. He combines his coaching ability with his career experience to offer confidential counsel to business leaders, Directors and Executives and this often extends to being a trusted advisor along the journey to achieving their full potential and end game.

Luke went to college in Galway and London, he has attended INSEAD – ‘Strategic Issues in Mergers & Acquisitions’ and several management courses at Ashridge Business School including ‘Managing Strategic Partnerships & Alliances’. Luke is a Fellow of the Association of Chartered Certified Accountants (FCCA), a Certified Master Coach from the Behavioral Coaching Institute (BCI) and a member of the International Coaching Council (ICC).

Career History

Insight Strategy* – Founder & Managing Director 2008 to present
Gallaher Group (JTI) – Managing Director Asia Pacific 2003 to 2008
Gallaher Group (JTI) – Group Business Development Director 2001 to 2003
Kidde Plc – Finance Director Asia Pacific 2000 to 2001
Guinness (Diageo) Finance Controller & Director Asia Pacific 1996 to 2000
Grenada Breweries (Diageo) – Finance & Admin Director 1994 to 1996
Guinness (Diageo) – Senior Finance positions 1989 to 1994
GEC – Finance Positions 1985 – 1989

*Insight Strategy

Infinity Lifestyle Group – Advisor 2014 to present
Sonru Asia Pacific – CEO & Director 2011 to present
Sonru Group – Director 2010 to present
InTime Media – Director 2009 to 2016
Gateway Worldwide Group – Director 2012 to 2015
Berkley Recruitment Group – Director 2009 to 2012 – sold to The Rethink Group Plc
See list of Insight Strategy clients

Luke on LinkedIn


Saundra Wade

Saundra Wade has been a Director of Insight Strategy since 2008 and specialises in brand marketing, research, training and communications. Saundra has an MBA in Marketing from the University of Leicester and spent much of her career internationally – in Europe with HBG, the West Indies with Cable & Wireless and in Asia where she set up her own marketing business and then took a career break to have a family prior to becoming a Director of Insight Strategy.

Saundra is an accomplished strategic marketing professional with a deep knowledge of conceptualizing, developing and managing brand marketing and research projects. She has the vision and leadership to create and implement successful ongoing marketing and communication programmes and a strong ability to build and sustain new business relationships in diverse cultures.

Saundra designs and delivers training in brand management, market research, communication and account management and facilitates the creation and execution of marketing and communication seminars.

Saundra on LinkedIn


Maria Falvey

maria-falveyMaria has been a Director covering Europe since 2015. She has 28 years’ experience in investment banking and financial services, having worked for 17 years at Natwest Markets, BT Alex. Brown & Deutsche Bank in the UK. Prior to this, Maria was in the Financial Institutions Group at McKinsey & Co and spent 6 years as a Researcher at the Sovereign Wealth Fund, the Kuwait Investment Office.

As a Chief Operating Officer from a high performance culture she is skilled at turning ideas into action with a focus on profitability, client experience and building institutional memory. Maria is enterprising about putting in place, an infrastructure to support the future in organisations. She provides plans and projects for business success.

Maria has extensive experience in change management ensuring robust end-to-end change management is adopted from conception to execution. She has expertise in strategic consulting for individual challenges faced by organizations, focusing on ways to identify client’s needs, developing target operating models, streamline organizations, developing and standardizing processes.

Maria has set up offshore and near shore facilities from initial identification, to onboarding the company, identifying the infrastructure required, detailing processes and SLAs, and working to go live and beyond.

Maria Falvey on LinkedIn


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